In today’s digital landscape, customers crave more than just static images and videos; they want an immersive experience that lets them truly see and feel a product before they buy. Augmented Reality (AR) has emerged as a game-changing tool that enables businesses to do so. By blending virtual elements with real-world environments, AR helps brands... Read More

Extended Reality (XR) is rapidly reshaping industries and our daily lives. The developments that are made are as trending as your favorite TikTok dance. So, what’s happening in the XR universe? Let’s explore some trends that are reshaping how we engage with the world (spoiler alert: it’s getting pretty fudge-ing cool). 1. The Rise of... Read More

What is the difference between AR, MR, VR, XR, and pass-through AR? Decoding the jargon of our digital future. Oh, just when we thought technology couldn’t get more complicated! From sci-fi movies to mind-bending episodes of Black Mirror, the once-unimaginable is now becoming our ‘reality’. But, what is reality nowadays? Let’s skip the overall philosophical... Read More